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General
Session and Keynote Speakers
SUNDAY, January
23, 2011
5:30 to 7:00 pm
Opening General Session
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Val J. Halamandaris, JD
President National Association for Home Care & Hospice |
Val J. Halamandaris has been President of
the National Association for Home Care & Hospice (NAHC),
the parent organization of the Private Duty Homecare Association
(PDHCA), since its inception in 1982. For the past 28 years,
he has guided NAHC to become one of the most respected organizations
in Washington, D.C. and has helped solidify and expand home
health services as a Medicare benefit. Now, Halamandaris is
helping lead the private duty home care industry to realize
its great potential as the senior population expands to unprecedented
numbers and more and more Americans require help to remain
in their own homes and communities. The Baby Boom Generation
is the wealthiest that America has seen, and because the need
for long-term care is so great, demand for home care services
will increase dramatically in the future, Halamandaris predicts.
Private pay home care agencies and the services and supports
they provide will be the answer to this need, and have also
proven pivotal to the recovery and growth of the U.S. economy.
A native of Utah, Halamandaris worked his way through
college on the staff of Sen. Frank E. Moss, and continued
working full time as he completed his law degree at Catholic
University Law School. In addition to being a trade association
executive, he is an attorney, author, publisher, editor,
film producer, published photographer, and humanitarian.
Halamandaris founded The World Home Care & Hospice
Organization, The Caring Institute, The Frederick Douglass
Museum, The Foundation for Hospice and Home Care, The Center
for Health Care Law, and CARING Magazine.
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Merrily Orsini, MSSW
Chair, Private Duty Homecare Association |
Merrily Orsini is an expert marketing strategist, multiple
award-winning business leader, community activist and serial
entrepreneur based in Louisville, Kentucky. She was a pioneer
in the home care industry, creating a geriatric care managed
model for non-medical long term in-home care in 1981. After
selling that business in 1996, Orsini followed her passion
for communications and design and started building corecubed.
Orsini was inducted into the Entrepreneur of the Year Institute
after receiving the Ernst and Young Entrepreneur-of-the-Year
award for Kentucky and Indiana in 1996. Recent accolades
include her role in corecubed' s team winning the coveted
Public Relations Society of America’s (PRSA) Bronze
Anvil Award in 2007, corecubed's winning of one of Working
Mother Magazine’s Best Women-Owned Companies in
America in 2008, and corecubed's MOST Program's award as
a finalist in the International Stevie's Marketing Campaign
of the Year in 2009. Orsini was also named Digital Entrepreneur
of the Year by Louisville Magazine in 2008.
She serves on the Board of Directors of the National Association
for Home Care & Hospice and is Chair of the Private Duty
Homecare Association of America. Earlier in her career she
was appointed a 1995 delegate to the White House Conference
on Small Business, and in 1996 the National Association of
Women Business Owners named her a Woman Business Owner of
the Year for Kentucky. In 1990 she was Kentucky’s delegate
to the prestigious National Leadership Institute on Aging.
Orsini was also the first female president of the downtown
Louisville Rotary Club in 1998-1999, one of the world's largest
clubs, where she is still a very active member.
Nationally, she is a sought after speaker, contributes articles
in several national business and senior care publications,
produces home care educational materials and actively works
on planning conferences. Orsini holds a Masters degree from
the University of Louisville.
Her strengths lie in her strategic thinking process, insights
into businesses, her in-depth knowledge of home care and
the aging and chronic illnesses that affect seniors, and
the ability to effectively target and reach consumers in
a variety of industries.
Terry Jones is on the cutting edge of innovation and change. As founder of Travelocity.com, chairman of Kayak.com, and Chief Information Officer at American Airlines/Sabre, Jones has a proven track record of leading companies whose innovations have changed an industry. For the last five years through his consulting practice, as a board member and as a venture capitalist, Jones has been helping companies use the tools and techniques he's developed to keep up with this rapidly changing world.
As Jones has worked in small startups and the corporate world he has a unique perspective on innovation and can offer audiences real world examples of how to create a culture of innovation in their companies.
A lively, humorous and entertaining speaker Jones always does the research necessary to customize his presentations for each audience. Jonesí credentials have breadth and depth. In the 70s Jones helped create one the of the fastest growing business travel companies ever formed. In the 80s and 90s Jones led product development, programming and operations at American Airlines SABRE, the computer system that became a Harvard case study on automating your customers. And then in 1996 he founded Travelocity.com and took it from a team of 10 to a multi-billion dollar public company. But he didnít stop there, after leaving Travelocity he became chairman of Kayak.com, a completely different travel site that in three years is the size of Priceline.
A graduate of Denison University, Jones entered the business world in 1971 as a travel agent with Vega Travel in Chicago. Today he serves as principle of Essential Ideas a company he founded to help companies in the transition to the digital economy. He is chairman of Kayak.com and serves on the boards of Rearden Commerce, Smart Destinations and EarthLink. He is a special venture partner at General Catalyst Partners and serves on the boards of the Lake Tahoe Shakespeare Festival and the Technical Advisory Committee of the Boy Scouts of America.
MONDAY,
January 24, 2011
9 to 10:30 am
General Session–Keynote Address
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Dr. Verna Benner Carson
President of C&V Senior Care Specialists,
Inc. |
Dr. Verna Benner Carson is the President
of C&V Senior Care Specialists, Inc. offering training,
operations, and marketing services in the areas of behavioral
health and Alzheimer’s care across the healthcare continuum.
She has extensive experience in all facets of elder care,
including assisted living facilities, skilled nursing facilities,
and home care. For 12 years, Dr. Carson served as the National
Director of Behavioral Health for Tender Loving Care Health
Care Services. In addition, Dr. Carson is an advanced practice
registered nurse specializing in psychiatric/mental health
nursing.
In the home care arena, she is viewed as the national
expert on psychiatric home care, having authored eight
nationally-renowned books on the subject matter. Dr. Carson
is perhaps best known for her work on the unique needs
of the Alzheimer’s patient. In October 1995, Dr.
Carson was recognized by the American Psychiatric Nurses
Association for Innovative Nursing Practice for her pioneering
work in the field of Psychiatric Home Care. She served
as guest editor for the January 2001 edition of CARING,
contributing an article on depression, as well as penning
an editorial. She developed the “Becoming an Alzheimer’s
Whisperer” Program, “allowing the caregiver
to calm the fears of the person caught up in this terrible
disease and to courageously enter that person’s world
and heal his or her broken spirit.” The program was
recognized with a Best Practices in Dementia Care Award
by the American Psychiatric Nurses Association in 2005.
She has trained approximately 2,000 health care providers
across the continuum of senior care in the techniques of “Becoming
an Alzheimer’s Whisperer”.
Program Description
Becoming an Alzheimer's Whisperer through Loving and Gentle Communication
Becoming an Alzheimer’s Whisperer requires learning
to calm the fears of the person caught up in this terrible
disease and courageously entering that person’s world
to heal their broken spirits. Some people are naturally
gifted in doing this. They know how to diffuse agitation
before it explodes and how to find joy and humor in the
role of caregiver and they allow the person with Alzheimer’s
to continue to experience joy and humor. Much of this is
accomplished through loving and gentle communication.
Objectives:
- Describe at least three characteristics of an Alzheimer’s
Whisperer;
- Apply
the FAST scale to the management of challenging behaviors;
and
- Discuss gentle and loving “Alzheimer Whisperer” interventions
for challenging behaviors such as repetition, agitation,
aggression, and resistance to bathing.
Course level: Intermediate: Nursing 1.5 CEs; Accounting
CPEs 1.0 (NASBA/ PHR); Social Workers 1.5 CEs
TUESDAY,
January 25, 2011
1:00 to 2:30 pm
Closing General Session: Implications of Healthcare Reform
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William A. Dombi, Esq.
Vice President of Legal Affairs, National Association
for Home Care & Hospice (NAHC), Director, Center
for Health Care Law in Washington, DC |
The 2010 health care reform legislation promises to affect
private duty home care providers in a number of important
ways. This law creates new and costly responsibilities
for employers and employees to either maintain health insurance
or face significant financial penalties. At the same time,
the reforms will change health insurance coverage and price
for everyone. The law also will affect federal and state
home care payment programs resulting in impacts to the
private pay marketplace. This session will provide a home
care focused explanation and evaluation of health care
reform that is essential for private duty home care businesses.
Objectives:
- Describe the changes in the health care reform law that impacts home care employers;
- Identify health insurance product and market changes that will occur under health care reforms; and
- Recognize the impact that Medicare, Medicaid, and long-term care insurance changes will have on private duty home care.
Course level: Intermediate: Nursing
1.5 CEs; Accounting CPEs 1.0 (NASBA/ RE); Social Workers
1.5 CEs
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